The best-selling book, 6 Ps of Essential Innovation, is research-backed and actionable information with insights from one of today’s most accomplished leaders in the space. Michael McCathren leads the innovation center for a $17 billion privately-held company known globally for its forward-thinking products and services. This book lays out every step in the path to becoming a resilient, innovation organization.
You will learn each of the six essential “Ps” through research, case studies, and applications. For each, McCathren offers practical exercises to get you started with the process. By the end of the book, you’ll not only have a deeper understanding of what an innovation organization entails, but you’ll also have the skills to lead one.
ABOUT MICHAEL McCATHREN
As the Senior Principal for Enterprise Innovation at Chick-fil-A, Inc., Michael McCathren is a strategic innovation expert who has spent more than 30 years leading efforts across operations, supply chain, finance, strategic planning, and marketing.
Outside his work at Chick-fil-A, Michael holds a Master of Science in Innovation from Northeastern University in Boston. He is also an adjunct professor of Innovation Management in the Professional MBA Program for the Terry College of Business at the University of Georgia. He has a passion for helping others achieve greater things through an innovation mindset.
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